Rasoi Amsterdam

Amsterdam, Netherlands · F&B / Restaurant · Client since early 2024

AI SEO

GEO

Content Marketing

PPC

Where Rasoi Amsterdam Appears in AI Search

AI Mode

15 mentions · 5 pages

ChatGPT

64 mentions · 11 pages

Gemini

10 mentions · 4 pages

Google AI Overview

1 mention · 2 pages

Breaking Through in AI Search

Rasoi Amsterdam is an Indian restaurant based in Amsterdam, the Netherlands. With a relatively new domain competing against established dining brands, the business needed a stronger digital presence to attract local diners and build online credibility.

Challenges

As a newer website, Rasoi Amsterdam had limited domain authority and almost no visibility across AI-powered search platforms, making it difficult to compete with well-established restaurants.

Achievements

AI Overview Mentions

Pages Cited

0 +

Organic Keywords

0 +

AI Mode Mentions

Ref. Domains

0 +

Organic Traffic

0 +

Understanding the Challenges

Our approach

Strengthened brand identity and implemented structured data to help search engines and AI platforms understand the restaurant's information.
Developed a focused GEO and AI SEO strategy to improve the brand's chances of appearing in AI-powered restaurant recommendations.
Expanded content coverage and built relevant citations across the Netherlands dining market to improve credibility and search visibility.
Used targeted PPC campaigns to reach diners actively searching for nearby restaurants while organic and AI visibility developed.

The problem

A newly established domain with an authority score of 15 struggled to compete with established restaurants in Amsterdam.
Minimal visibility across AI search platforms such as ChatGPT, Gemini, and Google AI Overview limited opportunities to reach potential diners.
Customer discovery depended heavily on paid advertising, while organic search contributed very little to the restaurant's online growth.

Our Strategy, Month by Month

We build websites using modern, scalable, and reliable technologies based on your business needs:

Month 1

Establishing the Brand Foundation

Implemented structured data and improved the restaurant’s foundational search presence, ensuring its brand information was clearer and easier for search platforms to interpret.

Month 2

Building Citations & Authority

Expanded referring domains and local citations to strengthen the restaurant’s credibility and establish trust signals that support organic rankings and AI discovery.

Month 3

Achieving AI Search Visibility

Secured visibility across ChatGPT, Google AI Overview, and Gemini, while organic traffic began accelerating alongside improvements in AI search presence.

Rasoi Amsterdam: Expanding Discovery Across AI Search Platforms

Rasoi Amsterdam progressed from virtually no AI search presence to being cited across four major AI platforms for Indian dining searches in Amsterdam. This helped establish new opportunities for potential customers to discover the restaurant through conversational and AI-powered search.

ChatGPT - 64 mentions · 11 pages cited

Search examples:

best indian restaurant amsterdam
rasoi amsterdam menu

AI Mode - 15 mentions · 5 pages cited

Search example:

top rated indian restaurant amsterdam

Gemini - 10 mentions · 4 pages cited

Search example:

amsterdam indian dining recommendations

Google AI Overview - 1 mention · 2 pages cited

Search example:

indian food amsterdam near me

What actually improved

Organic traffic grew 119% with a 29% traffic share in its core Netherlands market.

Built AI visibility from scratch: 64 ChatGPT mentions, 15 AI Mode mentions, and 10 Gemini mentions.

Discovery now comes from organic and AI channels, not paid ads alone.

Paid marketing campaigns helped the client grow 4x within the first three months, on top of the organic and AI gains above.

The Impact of Our Digital Growth Strategy

7K

Organic Traffic +119%

25

AI Visibility

90

AI Mentions

15

Cited Pages

487

Keywords +11%

29%

Traffic Share

4x

Paid Marketing Growth in 3 Months

Dhol & Soul: Expanding Visibility Across AI Search Platforms

AI-powered search has become an important discovery channel for Dhol & Soul. Google AI Mode and ChatGPT are surfacing the restaurant in responses to relevant dining queries, helping connect the brand with potential customers.

AI Mode - 19 mentions · 1 page cited

Search examples:

best indian restaurant eindhoven
authentic indian food eindhoven

ChatGPT - 13 mentions · 1 page cited

Search example:

indian restaurant near me eindhoven

Gemini - 1 mention

Search example:

indian bistro eindhoven recommendations

Google AI Overview - 1 mention

Search example:

where to eat indian food eindhoven