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Case Study

Dhol & Soul Indian Bistro

Eindhoven, Netherlands · F&B / Restaurant · Client since early 2025

AIO & GEO

Local SEO

Content Marketing

PPC

AI Visibility Snapshot

Where Dhol & Soul Appears in AI Search

AI Mode

19 mentions · 1 page

ChatGPT

13 mentions · 1 page

Gemini

1 mention

Google AI Overview

1 mention

Dhol & Soul Restaurant

Driving Measurable Business Growth

Transforming Online Visibility into Restaurant Growth Dhol & Soul is an Indian bistro in Eindhoven, Netherlands, offering authentic Indian flavours, regional specialities, and traditional recipes. DreamCode’s case study highlights how a focused digital marketing strategy can help a restaurant reach more potential diners, strengthen its online presence, and generate measurable business growth.

Challenges

The restaurant struggled with limited domain authority, low online visibility, and insufficient customer acquisition, restricting its potential to grow revenue.

Achievements

  • Strengthened online authority and AI search visibility, helping the restaurant serve over 4,000 customers and exceed its monthly revenue target.
  • Delivered five consecutive months of integrated AIO, GEO, LLM, SEO, PPC, and content marketing, establishing a foundation for continued growth.
AI Overview Mentions
0
Pages Cited
0 +
Organic Keywords
0 +
ChatGPT Mentions
0
Ref. Domains
0 +
Organic Traffic
0 +
The Situation

Understanding the Challenges

Our approach

  • Optimized Google Business Profile, menu schema, and local business citations to strengthen local search performance.
  • Implemented AIO, GEO, and LLM optimization to improve the restaurant’s chances of appearing in AI-generated recommendations.
  • Combined consistent content creation with PPC campaigns to reach customers through both traditional search and AI-assisted discovery.
  • Launched targeted paid advertising campaigns to connect with nearby diners actively searching for Indian cuisine.

The problem

  • Low domain authority made it difficult for the restaurant to compete with established local businesses in search results.
  • Limited presence across AI-powered search platforms reduced opportunities to reach diners looking for restaurant recommendations.
  • Customer visits and online orders remained below the restaurant’s potential, leaving room for significant business growth.
The First 90 Days

Our Strategy, Month by Month

We build websites using modern, scalable, and reliable technologies based on your business needs:

Month 1

Building the Local SEO Foundation

Optimized Google Business Profile, corrected local citations, and implemented structured data for menu information and customer reviews to improve local search visibility.

Month 2

Content Development & Citation Building

Created location-focused and cuisine-specific content while expanding the restaurant’s citation profile to strengthen credibility across search engines and AI platforms.

Month 3

Expanding AI Search Visibility

Improved the restaurant’s presence in ChatGPT and Google AI Overview results for regional cuisine searches, supported by ongoing PPC campaigns to drive discovery.

AIO, GEO & LLM Visibility

Dhol & Soul: Expanding Visibility Across AI Search Platforms

AI-powered search has become an important discovery channel for Dhol & Soul. Google AI Mode and ChatGPT are surfacing the restaurant in responses to relevant dining queries, helping connect the brand with potential customers.

AI Mode - 19 mentions · 1 page cited

Search examples:

  • best indian restaurant eindhoven

  • authentic indian food eindhoven

ChatGPT - 13 mentions · 1 page cited

Search example:

  • indian restaurant near me eindhoven

Gemini - 1 mention

Search example:

  • indian bistro eindhoven recommendations

Google AI Overview - 1 mention

Search example:

  • where to eat indian food eindhoven

What actually improved

Improved domain authority and stronger AI visibility contributed to serving 4,000+ customers and exceeding the monthly revenue target.

Five consecutive months of AIO, GEO, LLM, SEO, PPC, and content marketing helped build sustainable momentum across digital channels.

Dhol & Soul expanded its discovery opportunities beyond traditional search, appearing in AI-assisted restaurant recommendations.

Targeted paid marketing campaigns delivered 4x growth within the first three months, complementing the gains achieved through organic search and AI visibility.

The Results

The Impact of Our Digital Growth Strategy

7K

Organic Traffic +119%

25

AI Visibility

90

AI Mentions

15

Cited Pages

487

Keywords +11%

29%

Traffic Share

4x

Paid Marketing Growth in 3 Months